Ep. 2 | Stop using words your dream clients don't understand (and what to do instead)

In this episode of Unhustled, Kristen breaks down how to simplify your messaging so it resonates with your dream clients. Sometimes, the language we use – especially industry-specific jargon – makes sense to us but goes right over the heads of our potential clients. Today, I share some specific examples from the finance, wellness, marketing, and other industries to show how simple swaps can make a BIG difference in connecting with your DREAM audience. Plus, I bring in my 14-year-old daughter for a fun segment where we see if these phrases make sense to her!

Key Takeaways:

• Use the "Middle School Rule": If your messaging in your content, emails and marketing material would be clear to a middle schooler, you’re on the right track.
• Swap industry "insider" Jargon for Simple Language: Words like "lead generation" or "mindset shift" can be rephrased as "finding new customers" or "changing how you think."
• Clarity Builds Trust: Clear, relatable language invites your audience in, helping them feel understood and engaged AND gives them the clarity and confidence that you can solve their problem

Tune in to learn how simplifying your messaging can create more authentic connections and build trust with the people you’re here to serve!

 

How to connect with Kristen:

• Instagram: @itskristenraine

How to GROW your business:

• If you want to UNHUSTLE your life & business and learn how to scale your business to 6, multiple 6 or 7 figures the sustainable way without losing your sanity – join the WAITLIST for UNHUSTLE Academy™ (launching SOON).

 

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